top of page

November 4, 2023

Hi there, I’m Kevin Pratt, II, the guy behind the lens at KPRATTII IMAGES. I'm in the business of turning the ordinary into the extraordinary with a dash of creativity and a sprinkle of technical wizardry. But let’s chat, just you and me, about something that goes beyond apertures and frame rates. It's about that little spark inside that gets us up before the alarm clock even has a chance to ring.


You know, cinematography and live streaming have this magical way of connecting people, of telling stories that might otherwise go untold. That’s the heartbeat of KPRATTII IMAGES. We’re here to make sure your commercial content isn’t just seen, but felt, remembered, and talked about.


Now, I bet you’re thinking, “Kevin, how do you get the word out in this vast digital ocean?” Well, it's all about being seen in the right places. It’s like setting up the perfect shot — it’s all about the right angle, timing, and a little SEO know-how. Yes, even us creative types have to think about things like search engine results. It’s a blend of art and science, just like our work.


Imagine someone typing “engaging commercial content” or “crisp live streaming services” into their search bar. We want KPRATTII IMAGES to pop up, not just because we’ve got those terms on our website, but because we live and breathe them in our projects. It's about making every click a conversation starter, every project a stepping stone to building connections and stories that ripple outwards.


We’re about keeping things personal and relatable because that’s what really draws people in. When you visit our blog, it’s not just a service you’re looking at; it’s a story unfolding. We share behind-the-scenes peeks, client successes, and tips that can help anyone looking to make their mark with a camera and a dream.


And let's not forget social media — the campfire stories of our time. That’s where we really get to chat. It’s where you’ll see our latest work, what inspires us, and even some epic fails (because hey, we’re all human). We're all about creating content that starts conversations and builds relationships.


So here’s the thing — whether you’re a business looking for that perfect commercial shot or an event planner in need of a live streaming guru, KPRATTII IMAGES is here to bring your vision into the spotlight. Let's make something great together, something that makes people stop scrolling and start engaging.


Swing by, drop a comment, share your thoughts. Let's turn that spark of an idea into a full-blown firework display of visual storytelling.


Catch you in the comments or on set!


Kevin Pratt, II


Let’s Tell Your Story

Image: A behind-the-scenes look at a commercial shoot Alt Text: "Kevin Pratt, II directing a commercial shoot for a client, s
KPRATTII Images, cinematographer


Parenting, Work Travel, and Entrepreneurship while making it look easy!

Apri 15, 2023

Being a parent, holding down a full-time job, managing work travel, running a business, and pursuing a passion for cinematography can be challenging. But it's not impossible! As the owner of KPRATTII IMAGES and a high-performance employee, I've found ways to balance it all.

Here are some tips that have helped me:

1. Plan ahead: Use a planner or a calendar app to schedule your days and weeks in advance. This will help you stay organized and avoid last-minute stress.

2. Prioritize: Determine which tasks are most important and focus on those first. Learn to say "no" to less important tasks or delegate them to others.

3. Stay connected: Use technology to stay connected with your family, colleagues, and clients while you're away. Use video calls to keep in touch with your kids, and respond to emails and messages promptly.

4. Take care of yourself: Make time for self-care, such as exercise, meditation, and hobbies. These activities will help you stay energized and focused.

5. Ask for help: Don't be afraid to ask for help from friends, family, or colleagues. Whether it's with childcare or work-related tasks, there's no shame in asking for support.

As an entrepreneur, I've also found that being passionate about my work helps me stay motivated and driven. Here are some hashtags that are relevant to my business and passion for cinematography:

#KPRATTIIIMAGES #entrepreneur #cinematographer #filmmaker #videographer #videoediting #videomarketing #branding #digitalmarketing #socialmediastrategy #contentcreation #creativepreneur #mompreneur #worklifebalance #selfcare #mindfulness #gratitude

Remember, finding a balance between work, family, and personal life is an ongoing process. But with some planning, prioritizing, and self-care, you can make it work!

Cinema Rig


Videography vs Cinematography

March 15, 2023

In the world of video production, two terms that are often used interchangeably are videography and cinematography. While they share some similarities, they are distinct in their approach and execution. Understanding the difference between the two can help you choose the right professional for your project.

Videography is the art of capturing moving images on video. It focuses on the technical aspects of video production, such as camera operation, lighting, and sound. Videographers typically work with a single camera and rely heavily on editing to create a cohesive final product.

On the other hand, cinematography is a more artistic and narrative-driven approach to filming. It is the process of creating visual stories through the use of camera movement, framing, and lighting. Cinematographers work to create a cinematic experience for the viewer, using their technical and creative skills to bring the story to life.

One of the advantages of working with a cinematographer like KPRATTII IMAGES is their ability to tell a story through the lens. Cinematographers are trained to create a visual language that conveys emotion, mood, and tone. They use lighting, camera angles, and movement to create a dynamic and engaging visual experience that captures the essence of the story.

Another advantage of working with a cinematographer is their attention to detail. Cinematographers carefully consider every aspect of the frame, from the placement of the actors to the color of the background. They work to create a visually stunning and cohesive final product that is both technically sound and aesthetically pleasing.

When it comes to choosing between videography and cinematography, it ultimately comes down to the type of project you are working on. If you are creating a promotional video or documentary, videography may be the right choice. However, if you are looking to create a cinematic experience for your audience, working with a cinematographer like KPRATTII IMAGES can take your project to the next level.

In conclusion, videography and cinematography are both important aspects of video production, but they differ in their approach and execution. KPRATTII IMAGES offers a unique perspective as a cinematographer, with the ability to tell a visual story and attention to detail that creates a stunning final product. When it comes to creating a cinematic experience for your audience, working with a cinematographer can take your project to the next level.


Sony FX6 with Tilta Cage


6 Tips for How to set your Prices?

February 14, 2023

If you're a cinematographer or live stream professional, you may find yourself struggling with pricing your services. You don't want to undervalue your work, but you also don't want to scare potential clients away with high prices. Here are some tips for effectively pricing your cinematography and live stream services:

1. Determine your costs: Before setting your prices, it's important to know your costs. Consider your equipment, transportation, and any other expenses you may incur. This will help you determine a fair rate that covers your expenses and allows you to make a profit.

2. Research industry standards: Look at what other professionals in your industry are charging for similar services. This will give you an idea of what the market will bear and help you set a competitive price.

3. Consider your experience: Your experience level can affect your pricing. If you're just starting out, you may need to charge less to attract clients. As you gain more experience and build a portfolio, you can increase your rates.

4. Set different rates for different services: You may offer different services, such as live streaming, event videography, or promotional videos. Each of these services may require a different level of equipment and time commitment, so it's reasonable to set different rates for each service.

5. Be transparent: Make sure your clients understand what they're paying for. Provide a detailed breakdown of your pricing and explain what's included in your services. This will help build trust with your clients and avoid any misunderstandings.

6. Don't undervalue your work: While you don't want to price yourself out of the market, you also don't want to undervalue your work. Your skills and expertise are valuable, and you should be compensated accordingly. Don't be afraid to set a higher price if you feel that your work warrants it.


bottom of page